I’m Floor, currently in the Switch Talent Program and constantly switching paths whenever life throws me a plot twist. 
 
I didn’t grow up dreaming of advertising, but here I am: fully in love with concepting.
 
Ambitious? Always. 
Always curious, always moving.
I’ve lived in Italy, Belgium and Australia.
Now based in The Netherlands, until the next plot twist.

Random facts? 
Indonesian roots (you wouldn’t guess by looking at me) and completely obsessed with Asian culture.
I’m a proud dog mom of a little brown boomer named Guus.
And if I’d been better at chemistry, I’d probably be flying planes instead of pitching ideas. 
 
My mission? 
Make work that feels new, unexpected and unforgettable. 
Create work with people who push, support and grow together. 

↓ Want the full story?
Check my CV.
Expect turbulence.